Over the years, I've developed a formula to all-but-guarantee a SUCCESSFUL logo design and POWERFUL brand. The diagram below shows the ‘sweet spot’ where three key factors merge.


A = Your Business - Who are you and what makes you unique.
B = Your Message - Tell your story, why/how do you do what you do.
C = Your Customer - Who are they and what motivates them to buy.

Where these three circles overlap is the ‘sweet spot’… This is where we find the idea that captures your story and packages it up into a memorable logo.

I’m a big fan of Paddy’s work. He’s awesome at what he does. The thing I enjoyed most about working with him is that he took a genuine interest in what I was trying to achieve.

Within a few days Paddy came up with a unique concept that was perfect for my personal brand. I’d recommend Paddy to anyone who is thinking of designing a logo.
— Mike McNally, Dream Exec

The process - step by step

1. First you fill in my contact form, telling me about your project and letting me know a suitable time for our DISCOVERY CALL.

You pay absolutely nothing yet, we’re both still working out if we’re a good match for each other… The relationship between designer and client is crucial to the success of your project.

2. We have a FREE DISCOVERY CALL to talk about who you are, what you’re about and how we can communicate YOUR STORY to your potential customers.

I dig deep into exactly who they are, what motivates them and how we can communicate your message effectively.

After this call, if you are completely happy with the direction we set, you can place an order and pay only a 50% deposit to secure both of our commitments to the project.

3. Then you leave the rest to me. I will research thoroughly, look at your target audience and your competitors, positioning you so that you can dominate the market. I create a logo that ticks the objectives we set out in the discovery call.

  • Does it get you NOTICED?
  • It is distinctive enough to be RECOGNISABLE?
  • Does it tell a story or give a feeling that will make sure you’re REMEMBERED?

Once we’re both happy that the answer to all these questions is YES, and only then, do you pay the remaining balance. I then package up and send you the logo in the following formats:
AI, EPS, PDF, JPEG and PNG (Other file formats available on request)

Also, it goes without saying that you’ll have FULL OWNERSHIP of the logo.

So, what are you waiting for?

The sooner you start, the sooner your NEW BRAND CAN LAUNCH.