EVERY LOGO HAS MEANING.
EACH ONE TELLS A STORY.

This is a small selection of the logos I've created and brands that I've helped to build.

There's a story and an idea behind each and every one.

If your brand and your logo MEAN something, it gives people a reason to remember you.

That's great marketing, and that's how you grow.

 
 

The Story
Sophie from Mucky Cows Cleaning wanted a brand that stood out. One with personality and 'balls'. The name is awesome, so I knew we needed to create an identity that would do it justice.

The Idea
After initially struggling to come up with anything worth pursuing, I noticed a pair of rubber gloves in a supermarket while I was buying beer... The first thing I thought of was how blowing one up looked like a cow's udder. Funny how inspiration can hit you at random times.

I approached Paddy for a logo with all sorts of ideas in my head. I thought I knew exactly what I wanted and, truth be told, when I initially heard his idea I thought it sounded bonkers.

The finished product was amazing. It was nothing like I originally imagined... it was so much better and that’s why I love it so much.

The logo fits our name and company perfectly and I am absolutely thrilled with how Paddy has brought our brand to life.
— Sophie P. - Mucky Cows Cleaning
 
02-MentorTees.jpg

The Story
Mentor Tees make exclusive t-shirts with inspiring an motivating messages from the worlds leading thinkers. This is for people who want to 'wear their inspiration'.

The Idea
The idea is simple and super-subtle. The lightning bolts represent ideas, creativity and inspiration. Hidden between them, in the negative space, is the outline of a t-shirt - Did you spot it?

 

The Story
Hayley has a unique niche in that she has expert level knowledge of both social media and recruitment... This has allowed her to build a great business. But to take it to the next level she knew she needed a brand that could evolve as she did.

The Idea
Hayley is a total geek - She lives and breathes her work. The brief was to create an icon from a pair of geeky glasses that had a cheeky meaning to it. I hid a speech bubble in the right-hand lens to subtly hint at the chatty side of social media.

 

The Story
Lobster Labs is the personal brand of my buddy Ryan. He's a badass developer and wanted to create an identity and platform for himself so he could break free from the shackles of agency life and fly free as a bird.

The Idea
We explored several directions but kept coming back to this simple icon. It's both an L and a lobsters claw. The style is inspired by the early work of The Designers Republic (who were a big influence of both myself and Ryan).

 

The Story
I met Dr. Talaya Waller at a Personal Branding Masterclass we were both speaking at in London. She'd flown over from Washington D.C and gave an unbelievable insight into Personal Branding at the scale of high profile C-Level Executives. Talaya wanted to evolve her brand so that it resonated with the new audience she has found herself serving.

The Idea
Talaya wanted a strong and unique symbol, very much like a ultra-exclusive fashion brand. I took inspiration from the angles of a W that represented changes and junctions on a journey. Talaya works with individuals to guide them on their own personal journeys, so this abstract representation was perfect to build the foundations of a brand around.

During our Personal Branding Master Class in London, I got the opportunity to meet graphic design artist Super Logo Boy . After listening to his perspective on personal branding and approach to graphic design, I realised that he was the perfect person to redesign my company’s logo. Thank you so much, Paddy, for sharing my vision and making it come to life!
— Dr. Talaya Waller - Waller & Company
 

The Story
South West Durham Training wanted to update their brand as a local company with a similar icon was causing confusion. It was time for a change anyway, what they had didn't represent where the company is now or where it is heading. It was time to re-group.

The Idea
The board at SWDT wanted a typographic based solution. As they are based in the engineering industry, I wanted something clean and precise. I chose to represent the 'south west' aspect of the name with a subtle arrow on the 't'. This draws the eye into the logo and gives the viewer a reason to look twice.

After a difficult decision to change our branding, I came across Super Logo Boy and was instantly impressed with the style and design of the images he produced. After connecting with Paddy, I found the level of service was excellent, with genuine interest and attention paid to who we are and what we do. It was a pleasure working with Paddy through the project and I was delighted with the new logo. A huge thanks from all at South West Durham Training.
— Lee Childs - SWDT
 

The Story
My wife's ex-boss Chris is one of those chaps who invented geekiness. You remember those Games Workshop places where people painted little metal figures and had big fantasy adventures... This logo is for a Podcast that harks back to the 'good old days' and revisits classic games from their childhoods.

The Idea
The logo is influenced by the fanzines of the early 80s. I wanted to capture a boyhood imagination and 'doodled on the back of a school book' feel. The brand is about re-capturing youth, so nostalgia is very powerful. The icon itself represents the Gamesmaster who takes on various characters in the game.

 

The Story
Elisa from Queek'd (Quick n' Easy Kinda Dating) is a dating guru. She had the idea to create a platform where you filled in ONE profile and with a unique algorithm, the website will recommend the best dating websites for you based around the info you put in.

The Idea
I created an icon where two hearts are coming together... Searching for love. In the centre, where the hearts overlap, there is a subtle 'location' icon. This idea sparked the tagline... 'Centralising your search for love'.

Great work!! Paddy is passionate and amazing at what he does.

He took the time to really get to know my business and understand my goals before starting work.

I was really pleased with my logo and brand guidelines and the aftercare was second to none.
— Elisa McQueen - Queek'd
 

The Story
Lynda from Platinum Players Business School was looking to create a platform where people can learn how to start their own business and become financially independent. They provide support, mentoring and guidance to help individuals create their own path and follow their dreams.

The Idea
The target demographic is aspirational, upwardly mobile and motivated. We aligned the brand with high-end lifestyle brands and created a unique PP monogram. The 'play icon' in the centre forms a second (hidden) P in the negative space within the logo.

 

The Story
This all came about when I was curious about a robotics project Simon was showing of twitter. We talked for a while and then he realised he needed a personal brand creating for a side-project he was working on. We talked at length to help find a unique direction that 'felt right'.

The Idea
Simon is a developer and he wanted a platform where he could talk the industry as he saw it, what was working, what wasn't and how he'd fix it. Style wise I thought it would be fun to take inspiration from the computer companies that he used as a child, which kindled his love of programming. The colours are heavily inspired by the ZX Spectrum... With the bespoke G icon also forming a 'fight the power' fist.

Paddy did exactly what I needed. He helped discover my message, hone it for my market and then came up with a bloody fantastic logo. And a really lovely guy too.
— Simon Emms - Digital Guerrilla
 

The Story
WORX Fitness is a boxing gym with a difference. Mark, the owner and head trainer is ex-forces so as you can probably imagine, the workouts are militant. This is a gym for people who want to be pushed. No posing. No mirrors... Just results.

The Idea
We wanted to keep this super-simple and have a purely typographic logo. The W is key as it's an evolution from a previous name that Mark bought into. With this in mind, I created a bespoke W symbol with a strong upwards arrow. This represents growth and improvement. The green contrasts harshly with the dark background, and is a subtle nod to his army-roots.

 

The Story
Neil is a policeman who is looking to leave the force and pursue his dream of making awesome cakes for a living. He had a cool name and a vision for the future.... All he needed was a brand to launch with.

The Idea
We wanted the logo to stand out as being different (as that's what Neil does)... He wanted the logo to reflect his playful sense of humour and give people a reason to remember it. I created a  logo which mixes his Police background with his future in baking. The whisk/truncheon icon is simple and memorable, with a rustic hand-made feel.

 

The Story
3D Technologies are an engineering focussed app company. They make cutting edge (and some may consider game-changing) apps... Well, one of which is about to launch, which I've been lucky to have brand up and help design the interface for... Watch this space.

The Idea
We wanted a clean, unfussy and timeless logo. One that had gravitas and felt 'established'. I created a playful Escher-type icon from an isometric grid. Depending how you look at it, you could see three cubes around the outside, making an 'impossible' fourth in the centre... Or you could see one central cube, on an x, y and z plane. Either way, it's an interesting shape that warrants a second look.

 

The Story
My old rollerblading buddy Matt got all grown up and book-smart. He manages huge projects involving complicated stuff to do with airports and power stations. We worked together to form a full brand concept (case study coming soon) to launch his consultancy business.

The Idea
Along with risk-assessment and a tonne of other specialities, Matt brings years and years worth of high-level project experience to the table. When describing what he did to me he said 'I just make sure everything works together'... So I wanted to create an icon that reflected this. The name optimise means to 'improve the efficiency of [something]'. The O symbol represents elements coming together and forming a whole. It has a forward momentum to suggest progress and give it a dynamic feel.

 

The Story
My good pal Jon is one of those blokes with loads of businesses. Every time we catch up he seems to have a new logo for me to work on... This was a fun one, it's for a motorcycle apparel brand... We both love Sons of Anarchy, so this was only heading one way.

The Idea
The idea was to create something hand made and bespoke that wouldn't look out of place on a vintage leather jacket, worn by some bearded badass on a Harley, obviously.

 

The Story
Propaganda is a concept bar and restaurant in North Manchester (well, Bury). They do all the scuzzy American favourites super-well. They wanted an ident that people would remember.

The Idea
The solution, taking inspiration from the 'all seeing eye' on the reverse of a dollar bill, I stacked the type into a pyramid shape and formed this unique icon. The illuminati concept flows through the rest of the branding.