When people come to me saying they need a logo, I never believe them.

Nobody wants a logo - They want the benefits of what a logo will buy them.

Think about it like this.

Nobody wants a personal trainer - They want to be in good shape.

So nobody wants a logo, they want attention.

But why?

Once we answer this question, we're a huge step closer to where we need to be

The logo part is relatively straight forward..