When clients ask me to help them rebrand, one of the first things I ask is why now?

Chances are they've had their current logo / identity for a while, so what is making them decide to change it today?

The answer to this question will set the tone for the rest of the consultation.

Timing is crucial in marketing. So it's vital to have the full picture before starting work on the project.

There's a million different reasons why a company could choose to rebrand; so it's not worth guessing.

Redesigning a logo should be goal-orientated. So defining a goal or objective from the outset is essential.

Good questions start great conversations.

And great conversations spark the best solutions...

So be sure to ask the right questions.