According to google, marketing is 'the action or business of promoting and selling products or services, including market research and advertising'.
I don't necessarily disagree with this. But my preference is to keep things as simple as they possibly can be... And this definition has 'and' and 'or' in it too many times for me.
I think at its core, marketing is telling people about something.
Being seen, being heard and being found.
I love to observe how people and brands do this online... Some people take the 'content marketing' approach where they produce blog posts, podcasts, articles or videos that aim to give value to their audience - This works very well... Mainly because hardly anyone does this, so if you take the time to give, without asking in return, you will be far more likely to be trusted.
Other people use the 'mere exposure effect'... They make sure they are constantly appearing on social media channels and that their product or message is always visible.
This method works pretty well too, although you need to get the balance right... Too much exposure and you can actually turn off your audience. You should always look to make content that either entertains, inspires or informs. Make it with your audience in mind... Ask, 'will they find this boring?' before posting... Be tough on yourself.
The method that I prefer to use, that not many people actually talk about as marketing, is to work on building relationships with your audience.
People obviously work hard to build up an audience, but business comes from relationships.... So having 2000 people sat there in your followers list doesn't mean that they're paying any attention to what you do.
How much engagement are you getting with your content?
How many people actually take the time to start conversations with you?
If the answer is 'little or none' then I suspect that you aren't taking the time to engage with what THEY are putting out there.
Remember, people are fundamentally self-interested... Not in a bad way, but we see the world from OUR point of view, it's difficult to see it any other way.
If you take the time and effort to talk to them about what they think, this will stand you head and shoulders above the crowd.
Look to build your tribe ONE HUMAN AT A TIME.
None of this 'follow 200 people and unfollow those who don't follow back bullshit'... Find THE RIGHT PEOPLE and take the time to get to know them.
If you want to know more about this, email me on paddy (at) superlogoboy (dot) com.