Sometimes in business and in life, you end up going the wrong way.
What seemed like a good direction, actually takes you further away from where you need to be.
Once you realise this is the case though, you've got a choice to make.
You can either carry on regardless... And try to make the best of it.
Or you can go back to the start and try another route.
From what I've learned in 7 months or so in business is that most weeks/months feel like this.
Constant testing and evaluating.
This worked, so do it again.
That didn't, but why?
As a mentor of mine said, in business you either win or you learn.
It's a pretty powerful idea, and it's never to late to start over.