The American comedian and actor, George Carlin used the term symbol minded to describe people who had irrational allegiance to brands/flags or symbols.

I've kind of hijacked this term to represent the way I work.

I love to distill an idea down to a symbol that has the essence of what the business/company is about.

This week I've been working on this little abstract symbol (above).

As much as I love a logo with an obvious meaning, it's fun to create something a little more abstract too.

This one fuses two ideas... The idea of a bird (or wings) and a very subtle letter W.

Ok, that's enough for a Friday... Just wanted to show a little something I was working on.