Whilst talking on the phone I tend to doodle on a notepad that I have next to me.
I find it helps me to organise my thoughts.
I make little sketches of things I am talking about, and write down key words that either of us say.
Very often I'll tidy them up after the call, but very often the notes are pretty useless.
But for some reason today I started to doodle my own logo... And then accidentally stumbled on a way it could be evolved.
So, after the call, I started to work it up.
It's still in the early stages at the moment, but I think there could be something worth exploring here.
My current logo blends an S with a lightning bolt.
The new one does this too, but with a subtle shadow being cast, it makes the top section appear like an L (for logo). It's generally cleaner and more iconic too. I had no intention of updating it, but now I'm not sure.
What do you think?
Stick with what I have got, or develop the new icon?