Do you trust people more who wear expensive clothes and drive fancy cars?

I certainly don't.

These are antiquated indicators of 'success' and they're becoming less and less relevant in the real world of business every single day.

In the past, a struggling salesperson could 'blag it' by giving the perception of success... I'm sure people more than waking up to this now, though. At least, I hope they are.

'Fake it 'til you make it' is DEAD!

With personal branding and the ability to create and nurture your own platform, the opportunity to get eyes on your business has never been greater.

You can create a blog, podcast, vlog and create regular content to position yourself as somebody worth talking to.

It doesn't (or shouldn't) matter what clothes you are wearing or what car you drive as long as you demonstrate that your skills or products are worth paying for. Focus on this rather than upgrading your wardrobe.

The funny thing is that I've found that having a far more casual approach to 'business attire' has actually helped to capture attention.

Turing up to networking events in shorts, where most people are in suits, actually get's people coming up to me and initiating more conversations. This wasn't done intentionally, but in the world dominated by 'blaggers' and fakers (The Kardashians), I reckon there's an emerging culture-shift towards people being more open and genuine, in business at least.

So don't go and create a wacky persona just for the sake of it. People will see through this very quickly.

The safest long-term strategy is to demonstrate your passion for mastery. Your ideal customers will be searching for this, so give them what they're looking for.

Your personal brand is your opportunity to show the real you, not the one that people think they want to see. Be a refreshing change to everything else out there, or there really is no point.

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