I was talking to some nice folks in London today about personal branding.

I started with giving a bit of a background on who I was, where I came from and how I started doing what I do.

On the surface it seems boring, self-indulgent and/or irrelevant. But, I think it helps people to know, like and trust you.

And that's how you make them buy from you.

Now, I ain't polished, by any stretch of the imagination.

I know a few things, but don't profess to be any kind of expert.

But I believe if you're starting a personal brand, you should take some time to craft your origin story.

Basically, this means the lead up to why you do what you do.

Mine involves pigeons, pasties and Peter Kay, but theres' a bit more to it than that.

People you meet are always going to ask you what you do.

You can either have a good answer or not - I say I make logos.

Typically, that spawns further questions, and I am ready for them.

But it's good to have something pre-prepared and ready to go.

Your story should tell people where you are, where you came from and where you're headed.

After that the ball is in their court.

You played your hand.

You win or you lose.

But if you communicate what you do, why you do it and how.. Then you are already step ahead of the competition.