The Story
Phils Sims is a personal trainer with a difference.

He helps his clients to achieve life-changing results by combining mindset, bespoke fitness plans and smart data analysis.

The Idea
The name 'Healthformation' Coach tells the story of how Phil is different from his competition.

To create a memorable logo that represented his businesses I created a bespoke heart icon taking inspiration from computer game power bars and data charts.

We positioned the brand as being aspirational, technical and made sure it 'belonged' in the health and fitness space.

I'll be working with the awesome team at Spaghetti to roll out the full brand over the coming weeks.