Let's be honest... Most people's jobs don't warrant a red carpet, fancy gowns and champagne dinners now, do they?
And nevermind the fact that most awards; from the Oscars all the way down to local business awards, are as corrupt as a FIFA board meeting.
Putting controversy to one side though, the REAL danger of awards is that they encourage you to live on past glory.
"Look what we won last year... or the year before..."
What matters is what you are doing NOW and how you can deliver the best work for your clients TODAY... Not for an awards panel to judge at some point in the future.
If you chase awards and glory, you may just get it.
But if you chase better work and delivering the maximum value to every single client, you'll win something far more satisfying than a shiny plastic trophy to jazz up your bookcase