As you can probably imagine, I get asked this question a lot. And rightly so, it's one of those things that people don't buy very often, so it really does need clarifying.
The analogy I use is, well, how much does a car cost?
The honest answer to this is: 'It depends.'
How many people are in your family? Where do you normally travel to? How many miles do you do? Are you more concerned about speed or fuel efficiency? What extras do you need? Sat nav? Alloy wheels? Bluetooth connectivity... etc.
Basically, it requires a conversation to find out what the customer needs, then after a consultation period a series of suitable options are presented.
And there's another questions the car dealer may ask you...
'How much are you looking to spend?'
The truth of the matter is, the more you are willing to invest in your logo, the more depth, thought and expertise will be put into it.
In my career I've worked on logos for less than £50 all the way up to approaching five figures.
The more time that can be invested increases the likelihood of creating something unique and memorable that will help you to stand out and stick in the minds of your customers.
I'm sure most people will answer 'yes' to the following questions:
- Should your logo be unique?
- Should it be distinctive and memorable?
- Should it represent the ethos of what your brand is about?
But will the same people answer yes to this one?
Should a well-designed, bespoke and unique logo cost LESS than a haircut, an off-the-peg suit or a mid-range laptop?
The answer is of course 'no'... If you're living in the real-world at least.
A well-designed logo will accompany you through your company's growth and evolution.
It will likely be the one thing that sticks in your customer's mind when they think of you. Surely that's worth a little investment?
I'm blessed to work with people who see the value in the work I provide, and they actually seek me out because they know what I do will help them to gain traction and credibility.
But budgets from project to project DO differ and I'm very open about this.
An honest conversation about what YOU NEED and what I can deliver is the best way to start.
I encourage you to look at the design of your logo as a process... We will explore many angles, ideas and options so that together, we can plan an approach that captures what you are about, and one that will resonate with your audience.
We'll carefully position your brand so that you have the best chance to make an impact in your marketplace.
I'm looking to produce logos that spark conversations, and make people ask you who designed them... That's great for both of us!
To book a free, no-obligation consultation call, click here.