The challenge here is keeping it short enough to not detract from the main point, which is this:
Content needs to be simpler and messages need to be clearer.
As a logo designer, it's my job to edit, distill and refine an idea until it's the simplest way of telling the story - That's how I look at it, anyway.
Simple shapes, colour and a good idea are the 'not-so-secret' ingredients for a memorable logo.
Listen to Einstein, he was a clever lad.
- Efffective marketing successfully communicates a message. People have little time and attention these days, so keep it REALLY simple.
- Great content is bitesize, skimmable and gets straight to the point.
And it never waffles more than it needs to.