The challenge here is keeping it short enough to not detract from the main point, which is this:

Content needs to be simpler and messages need to be clearer.

As a logo designer, it's my job to edit, distill and refine an idea until it's the simplest way of telling the story - That's how I look at it, anyway.

Simple shapes, colour and a good idea are the 'not-so-secret' ingredients for a memorable logo.

Everything should be made as simple as possible, but no simpler.
— Albert Einstein

Listen to Einstein, he was a clever lad.

- Efffective marketing successfully communicates a message. People have little time and attention these days, so keep it REALLY simple.

- Great content is bitesize, skimmable and gets straight to the point.

And it never waffles more than it needs to.