Obtrusive ads boil my piss... And I suspect that they do the same with you too.

You're trying to watch a youtube video and then some chump starts shouting at you, bullying you into creating an online betting account or paying for some course... It's crass and cheap.

Serve your customer BEFORE they buy from you

You must protect your brand image at all times.

How your customers perceive you is how they will talk about you. It's far better to nurture client relationships over a longer period than jump straight in with an offer trying to convert every conversation into a prospect.

Gary V says it best in Jab, Jab, Jab Right Hook... You must give, give and give again before you ask for ANYTHING in return. Make your customer feel like you've got their back, long before they're ready to buy from you. Change your mindset to:

Their goals are YOUR goals.

Their problems are YOUR problems.

You win by making sure THEY win.

It's ALWAYS more about them, than it is about you.

Get this right, and they'll trust you more. Even if they don't buy from you immediately, they'll talk about you because you're different to every other sod who is trying to extract money from their purse.

Give first. Give again. Then just to be on the safe side, give a little bit more.

That way, when your customer is ready to buy, they'll think of you.

And the best part is that they'll feel that they've selected you rather than being brow-beaten into buying from you.

That's a far nicer experience, now. Isn't it?