Content marketing is something I fully buy into... It's literally transformed my business over the last 6 months... But there's always more to learn, right?
So, with this in mind, I've been on the hunt for a definitive guide, one that I can use as a workbook and refer back to time and time again... This weekend, I think I've found it!
The book in questions is Content Machine by Dan Norris... I read it from cover-to-cover in a day and am already a third of the way through my second pass... It's THAT good!
If you're an experienced content marketer or are totally new to the field, then there's going to be loads of actionable tips and hacks that you'll be able to use straight away.
Small steps to becoming a content machine
Norris talks about everything from WHY content marketing works to how you can take the first steps to creating a solid (and actionable) content calendar.
The biggest challenge most people face is coming up with daily ideas that people actually want to read. Norris solves this problem with dozens of bonus resources that you will use time and time again... Simple ideas for finding questions and problems that your audience is asking so that YOU can position yourself as the go-to authority for solutions.
Norris is all about quality content, and he takes all guess-work out of the equation. His focus is on helping you, the reader, to improve your blogs, vlogs podcasts and newsletters so that the web is a nicer place for all of us.
He's a bold advocate of honesty and transparency... To the extent where he posts his company's monthly sales figures, wages and advertising spend so you can see exactly how he built his business.
The old model of being secretive doesn't work anymore. People are demanding full access to information, so if you are generous with your knowledge, Norris believes (and I agree) that this trust will be rewarded.
I will be referring back to this book CONSTANTLY, and if you're in the business of providing content to gain attention, then I reckon this book is a must-read.
So what are you waiting for? Go pick yourself up a copy already!