Sometimes I plough through books.
Ok, I'll admit it, I do this with almost every book I read.
Powering through the chapters, skimming for the gold... Then not actually applying anything I've learned to my life.
What's the point if all you do is KNOW it... And don't actually use it?
Today I was watching this video with Chris Brogan and Julien Smith and it made me realise that I don't need to keep hunting for new books, and new videos and new ideas.
I need to start applying the stuff I've already read and stop being such a content junkie.
So the next book I am going to read is going to be one of my favourite business books ever, The Freaks Shall Inherit the Earth.
This time through though I am going to use it like a school textbook.
I'll make notes after each chapter and write a summary of what I have learned.
Any action points that are applicable to my business I will test and apply.
I'll treat my relationship with the author like I would if he was a very expensive consultant.
Just because something is in book form, it doesn't mean the ideas are 'cheap'.
They're only throwaway, if you throw them away.
My goal moving forwards is to only start a new book when I have fully applied the lessons from the last one.
It's not a race to get all the knowledge, more a challenge to actually start applying it.