This was one of those odd jobs.
And I don't mean that little chap from one of the Bond films.
I mean, it kind of landed in a weird way.
Craig, an awesome dude I met recently was building a website for a Personal Trainer client, and had been let down by another graphic designer which left him in a bit of a pickle.
He needed a logo or the project may not go ahead. *build up tension*
To make things even trickier, he needed it super quick too! *increase tension*
But panic not.
A late night shift was deployed and the above logo was delivered before daybreak.
My life's like a movie sometimes.
But anyway. The logo.
The client wanted his initials used in a unique way - Possibly hinting at fitness, or maybe just as a standard monogram.
I wanted to align Simon's brand with aspirational fitness brands.
Think along the lines of Nike, Adidas and Under Armour.
I wanted to make something that Simon would be proud to wear on a t-shirt to represent his business and start to build brand recognition.
The S symbol hides a H in the negative space.
It points forwards, which suggests progress, momentum and striving for goals.
I can't wait to see how this brand is applied to all manner of different products in the future.
Not least, the epic website that Craig is going to build.