The other week I did a logo for an training company who specialise in the mechanical and engineering sectors.

The client wanted a purely typographic logo so to be clean, precise and timeless.

I always try to put meaning into a logo so that it gives people a reason to look twice. I reckon this helps people remember it.

I went for a super subtle type treatment, with the T being customised so it contains and arrow, pointing South West.

Sometimes a little idea like that is all it takes. Less is more and all that.

Here's some nice words the client sent me last night:

After a difficult decision to change our branding, I came across and was instantly impressed with the style and design of the images he produced. After connecting with Paddy, I found the level of service was excellent, with genuine interest and attention paid to who we are and what we do. It was a pleasure working with Paddy through the project and I was delighted with the new logo. A huge thank you to Super Logo Boy from all at South West Durham Training.
— Lee Childs, Managing Director