The other week I did a logo for an training company who specialise in the mechanical and engineering sectors.
The client wanted a purely typographic logo so to be clean, precise and timeless.
I always try to put meaning into a logo so that it gives people a reason to look twice. I reckon this helps people remember it.
I went for a super subtle type treatment, with the T being customised so it contains and arrow, pointing South West.
Sometimes a little idea like that is all it takes. Less is more and all that.
Here's some nice words the client sent me last night: