A concise post tonight, to answer a question that I've been asked several times this week already.
And don't get me wrong, I enjoy answering it. But I think I'm pretty close to an explanation that is feeling right. If that makes sense.
The question is, what is a personal brand?
Well, I'm now saying to people that a personal brand is nothing particularly new.
It's simply how people remember you.
A personal brand is a new way of saying an old thing, that's all.
It's how you conduct yourself.
It's the value you provide and the problems you solve.
But most importantly it's the impression you leave behind.
In any interaction with another person, they can walk away in one of three states.
They can either be better off, worse off or as they were before.
You want to aim to leave every situation better than you found it.
... And every human happier than they were previously.
I understand that it's not always possible, but it SHOULD be a mindful goal.
Your personal brand is your commitment to putting a great version of yourself out there.
The way it differs nowadays is simply in the channels we use to broadcast it.