I woke up this morning thinking about streaking. And I don't mean the kind where nutters strip bollock-naked and sprint across a sports pitch to the sound of jeers and laughter from the crowd.

The kind of streak I mean is an "unbroken series of events]"... A great example is my favourite football team, Bolton Wanderers, have had a 'winning streak' of seven consecutive matches. 

But what does this have in common with Snapchat, Jerry Seinfeld and Fleetwood Mac?

Well, that's a good question, and I'm glad you asked..

They all know the importance of repetition and showing up every single day.

This is how you build discipline...

Snapchat is what really got me thinking about this, specifically the way they have 'gamified' the act of engaging with people by encouraging you to interact with your friends every single day.

If you're not aware, on Snapchat when you send 'snaps' back and forth with someone every day, you build up a 'hot streak' and get a cool little fire emoji next to the other person's name. I've got quite a few of these going on with a variety of people. Me and my buddy Rick are very close to having 100 days in a row... Although this is mostly for fun, it does highlight the importance of regular engagement and interactions with your audience. This is how you form bonds and build relationships... Consistency is everything.

If you miss a day, you lose the streak and have to start all over again. It's funny how (even as grown-ups) we can trick ourselves into action with something as trivial as a badge or emoji on a social media app.

But tricking yourself is actually a great way to look at it. And Jerry Seinfeld agrees. I use Jerry's system to keep myself writing every single day. I've mentioned this before, but he advises getting a big wall planner and marking a big X in every day where you sit down and write. Your only job is to NOT MISS A DAY.

Using this system I've not missed a day since 1st March this year. And the best thing is, it doesn't even feel like a task anymore. It's just something that I do.

So whether you want to exercise more, eat better or develop a new habit to help push yourself forwards, this idea of getting a 'streak' going and counting the days is really powerful.

I think of every day as day one. You might fall off. In fact, you almost certainly WILL fall off the waggon. But that's not the point. The point is the intention. The point is understanding that the only way change will happen is with regular work and constant endeavour... You should think about this one step, one day or one [whatever] at a time.

Get yourself a big-ass calendar and decide which habit you want to start building. Then mark big Xs on there every day that you put in the work. (Seeing these add up day-after-day is super addictive!)

Then just do what Jerry Seinfeld (and Fleetwood Mac) would advise.... Never Break the Chain.