That Isaac Newton bloke was a clever sod. He managed to work out loads of stuff about science that's still used today, and taught in schools and that.
But I wonder if he knew that he'd worked out a pretty awesome social media strategy too?
How do you get more people to notice your business?
It's a common question, and there are loads of different ways to do it. For most startups and small businesses, it involves outreach, networking and hustling on all the different social media channels.
But what if there was a rule that you could remember that could keep you focussed on doing this correctly, rather than dipping in aimlessly and getting random results (at best)?
Well, I think Mr Newton nailed it when he said 'For every action, there's an equal and opposite reaction'.
It may not be immediately obvious how this can apply to social media and networking, but humour me for a minute.
I think that the best way to get people to notice your business and what you do is to notice theirs.
If someone genuinely takes an interest in you, it's good manners to return the favour, isn't it?
In psychology, this is known as the reciprocity bias... Robert Cialdini talks of this in the awesome book, Influence. Once you start to understand this idea, you can start to utilise its power in your own marketing.
Think of it like this... Take an interest in other people and their business, and they'll take an interest in you and yours.
Give first, then over time, it will be repaid... It's like a kind of scientific Karma.
But you must do this genuinely. When you're networking, online or off, focus your energy solely on who you are speaking to. Take time to ask them good questions. Listen to what they have to say and ask follow up questions allowing them to expand on your ideas.
Doing this will make you stand out as someone who is worth talking to and worth knowing. People remember this stuff.
Talk to others, and they'll talk back.
Refer work to others, and they'll refer work to you.
Listen to others, and they'll listen to you.
I told you Isaac was a clever lad, didn't I?